FOUNDATIONS
of PRESENCE
A content strategy experience for women building something meaningful
You know your work is powerful — but when it comes to social media, you feel unsure where to begin.
What do I say?
Why would anyone care?
What if I don’t get it right?
Foundations of Presence is for women building thoughtful businesses and creative practices— women who care deeply about what they offer and want their online presence to reflect that care.
Together, we’ll create a strategy shaped from within: one that honours your voice, supports your goals, and helps your message reach the people it’s meant to serve.
TOGETHER,
We will create a thoughtful content strategy and a practical, well-structured plan — one that reflects your voice, honours your rhythm, and supports you to show up on social media with calm, clarity, and conviction.
This process is designed to allow you to pause, reflect, and gently shape the way you show up online — so that your content feels clear, considered, and true to your voice.
We’ll develop a foundation you can return to: a strategy that holds its shape, a rhythm that feels sustainable, and a message that resonates with the people your work is meant to support.
If you’re curious to explore this more, I invite you to connect via the contact form.
FOR YOU
if you’re building something with depth and meaning — and you want your online presence to reflect that.
You might be saying:
“I know I need to post, but I don’t know what to say.”
“I compare myself to others and freeze.”
“What will people think of me if I share this?”
“I want my presence to feel calm and true to who I am.”
You care deeply about your work, but when it comes to sharing it, something gets in the way.
You need a way to show up that feels sustainable, spacious, and grounded in who you are.
THE WORK
This is a collaborative, bespoke process — created to bring clarity to your message and structure to your presence.
Together, we’ll shape a thoughtful content foundation that supports your business, reflects your voice, and gives you the tools to move forward with confidence and consistency.
You will receive:
Foundations Session
A focused, spacious conversation to explore your voice, values, and aspirations.
Together we’ll clarify what you want to share, what your social media presence needs to support in your business, and what will make the process sustainable and easeful for you.
We’ll also gently uncover any blocks or resistance that have made it hard to show up consistently, so we can create a rhythm that works with (not against) your energy.
Foundations Guide
A clear, elegant guide that brings everything we’ve discovered together in one place — your reference point for how to show up online.
It includes:
- Your core content pillars — the key themes that reflect your voice, expertise, and story, and form the structure of your content going forward
-Tone of voice guide — how to write in a way that sounds and feels like you, and creates trust with your audience
Visual direction (photography)— to support a cohesive, aligned visual presence that reflects the essence of your brand
Foundations Content Plan
Twelve posts, written for you and ready to use — each with a fully written caption and accompanying imagery suggestion.
This plan is designed to help you find your rhythm and confidence in the first month, while also serving as a reusable structure you can replicate in future months.
Integration Session
A final session to walk through everything we’ve created, make any refinements, and ensure you feel supported and ready to move forward with clarity and confidence.
Further Support
If you’d like to build further on your foundations, the following support is available:
– Refined branding and colour direction
– Custom visual templates for your content
– Continued monthly content maps
– Thoughtful copywriting support for posts, captions, or broader storytelling
The investment for Foundations of Presence is $2,500 + GST.
I work with a small number of clients at a time to keep the process personal and considered.
If this feels like it might be the right fit for you, I’d love to hear from you.
You‘re welcome to request a call below, to explore working together.